Bookish & Besotted Brand Values

Bookish & Besotted: Core Brand Values

1. Romance Loudly

We don’t whisper about spice—we scream it. From villainous book boyfriends to bratty MCs, we celebrate romance in all its dramatic, delicious glory.

Every product is a love letter to unhinged tropes and the readers who devour them.

2. Make Book Merch Worthy of the Plot

Our designs aren’t basic—they're bold. Every sticker, shirt, and digital kit is crafted to match the chaos, steam, and sass of the books we can’t stop highlighting.

We design like your TBR depends on it.

3. Built by Spicy Readers, For Spicy Readers

This shop isn’t a brand. It’s a book club, a mood, and a rebellion against boring. We hype indie authors, elevate spice-positive readers, and create merch that gets you.

If it’s not spicy-coded, it doesn’t make the cut.

4. Community Over Convention

We make merch with, not just for, our audience. Your polls, hot takes, and annotations shape what we launch next—and who we hype while doing it.

We take feedback like our readers take smut: enthusiastically and often.

5. Spice Isn’t Just About Heat. It’s About Voice.

We prioritize inclusion, transparency, and joyful chaos—because every reader deserves to see themselves on a throw pillow, in a trope quiz, or in our VIP club (coming soon!).

Messy readers unite.